Many women fail to meet the daily required intake of certain essential elements and adopt preventive solutions, supplementing daily diets with health ingredients. And when it comes to menopause, concerns about hormone replacement therapy have led many women to investigate natural options. In general, options that target women’s health support are plentiful. Nutrition Business Journal estimates that in the USA alone supplement products addressing menopause alone will reach $491 million in sales for 2014, up from $401 million just five years earlier. As a group, women tend to be well-informed, active and motivated consumers, fostering a continued growth of the women’s health category